Organizing poetry readings or discussion groups could be a great idea. The greatest strength is undoubtedly knowledge acquired by the owners during business and marketing courses and there experience gained at work. The owners exhausted their savings and the initial small business loan, and their six- month lease is up.
Financial reserves, likely returns? This way, drinking coffee or eating delicious chocolates would be only a natural addition and benefit during meetings. At the initial stage, the range of delivery might be limited to locations on campus, such as dorms and lounges where students are studying.
They have started to think about further development. Ordered goods would be delivered by courier. Customers can sit in comfortable chairs, on couches, and at coffee tables, and chat or read newspapers between classes.
Marketing — reach, distribution, awareness? Lack of a wireless connection that customers could use is a significant drawback. It could be a decrease in the number of students at the University or changed location of classes.
The main question at this point is what strategies they should launch to achieve that aim. This strategy should be based on the promotion of local products and suppliers of products and high quality fair trade coffee. This way, the company could significantly reduce this kind of threat.
It is worth considering the possibility of obtaining a better price from producer in exchange for promoting their brands. As we consider weaknesses, we can identify a few problematic things. The last weakness, which is really important, is a lack of financial reserve.
The above strategy is based on the strength connected with high quality products which take a niche place on the market and cannot be easily replaced. The owners also chose an interesting location with many students who they know and understand very well, which combined with the offer is strength of their business.
In that case, the main strength is the specific location with students, faculty and staff whose the owners of the cafe know and understand well. Arranging a sale of products through the online store and allowing customers to play orders by phone, organizing appropriate marketing campaigns on the website or in local media, gives opportunities to achieve that goal.
The strategy adopted by the company, which consists of buying reduces from local suppliers and ordering only fair trade coffee, may cause a risk of introduction of cheaper substitutes on the market by competitors.
A very effective strategy which could be used is building a recognizable brand of their own products. They should be presented as unique and not available from other competitors.To: Dr. Kuman College of Business and Science From: student MBA Subject: SWOT analysis for Custom Coffee & Chocolate According to the overview of Custom Coffee & Chocolate business, it is a small café run by Bonnie Brewer and Stacy Kim.
Create swot analysis like this template called Coffee Shop - SWOT Diagram in minutes with SmartDraw. SmartDraw includes swot analysis templates you can customize and insert into Office. SWOT Analysis for Custom Coffee & Chocolate According to the overview of Custom Coffee & Chocolate’s business, Bonnie Brewer and Stacy Kim run a small café where they serve unique coffee, chocolates and maintain a shop.
The café is located near a university, where students, faculty, staff, and local residents are the main customers. Apr 11, · Create a SWOT analysis for Custom Coffee & Chocolate. Based on the SWOT analysis, there are several strengths for Custom Coffee & Chocolate in this Words: — Pages: 8.
Here is the SWOT analysis of Costa Coffee which is one of the largest coffee brands in the UK and second largest in the US. Costa Coffee is the second largest coffee chain in the world.
It has a presence in 31 countries and is known for its good taste of coffee. It has Stabucks as. SWOT Analysis for Custom Coffee & Chocolate Essay They have run the business successfully, working together without any employees and selling their products only in the cafe©.
They have started to think about further development.Download