The history, management, location, competitors, sponsorship and target markets will be discussed. The sponsorship Event research on the gold coast the airport has enabled event numbers to significantly increase from interstate and also reach international markets Events Queensland This enables public engagement and interaction.
They all contribute a vital role to the event and its outcome. In relation to the Gold Coast Airport Marathon, all types of stakeholders are involved and must be identified and discussed. Following this, features that make the event unique and event stakeholders will be discussed.
The event staff includes people in the event operations team, marketing and communication, registrations and sport services. They live in the surrounding suburbs and have an interest and want to be involved in the city events. The marathon uses media for advertising, live webmasters and mobile phone interaction with the public.
In the marathon, the participants virtually control the outcome of the event as the event revolves around them. They present the vision of the event and each team member contributes to the success or failure of the event. A competitor event is the Kodak Challenge which is held within the same month as the marathon and is located on the Gold Coast.
In this day and age, people are more aware of sustainability and the positive effect it can have for future generations. One of the final features of this marathon event is that there are Australian running legends present over the weekend.
Event stakeholders and their relationships with the marathon are identified and briefly discussed. The marathon course has a reputation as one of the flattest and fastest courses in the world which attracts many participants to compete. They are involved in social media with a Twitter and Backbone page alongside an phone app.
If the event doubled in size, all stakeholder relationships would still be evident. The event includes a marathon, half marathon, km run, 5. They inherit similar characteristics to the local target market alongside a competitive nature and a passion for competing in marathons all over the world.
This provides an opportunity for participants to meet their possible heroes or even to simply receive some mentor advice Gold Coast Events Management Ltd It is up to individual interest as to which event is the preferred choice.
The participants and spectators both play a vital role in any event. The Kodak Challenge is approximately double the distance and presents a more dominating fundraising element than the marathon.
Firstly, event managers need to have a solid understanding of the rends upon the host community as these will determine the overall environment of ten event.
The weather conditions in July when the marathon is scheduled to occur are traditionally suitable for running.
The Kodak Challenge is an event of similar caliber that is run in the same month as the marathon. Inthe event attracted Just over 2 participants Walt Just over 5,u completing ten race.
These unique characteristics can ultimately persuade people to participate in this marathon in comparison to another.
These briefly include the location, the course, weather, national recognition and mentor opportunities.
These sponsors and their brief contribution can be viewed in Table 4. Concurs Bank and Southern Cross University continue to be major sponsors of the marathon.
One recommendation could be for it to improve its sustainable practices. This international status helps to show that it is a globally recognized event and therefore will persuade people to make the decision to participate.
The temperature ranges from degrees with little wind and no humidity. Init celebrated its 32nd year and extended to a two day event. I nee council, residents, transport, people Ana mammalian attenuators are all involved in the planning and successful running of the marathon.
The media is an integral part of the way in which the event is portrayed to the public.0 Explanation of event research findings 2. 1 Event type The Gold Coast Airport Marathon is an iconic event.
The marathon enhances awareness and profitability of a tourist destination therefore categorizing it as a Lamar event. ITU World Triathlon Grand Final Gold Coast Type: Sporting Events More than 5, of the world’s best elite and age group triathletes will be heading to Queensland for the final race of the season.
Gold Coast events Our success in hosting events of various sizes and types throughout the year, has earned the Gold Coast an enviable reputation as an events destination. Home Essays Event Research on the Gold Event Research on the Gold Coast Airport Marathon Topics: Gold Coast, Queensland, Event management, Joe Goldblatt Pages: 9 ( words) Published: September 15, Looking for science & tech events in Gold Coast?
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